How to get your content seen online during COVID-19

Digital Business Continuity to help you stay connected to your customers.

Getting your business visible online can, if you are not used to having this tool as part of your business strategy, cause confusion as to the best place to start. Every member of the public is being asked to adapt their “normal” routines, and if you own a business this isn't restricted to cancelled holidays or difficulties in shopping: you could be facing a threat to your business's existence. So how as business owners do you know where to start with continuing to talk to your customers, in what can be a new or strange environment for you? 

How Is the Lockdown Affecting Your Business?

• Do you have little or no online presence?
• Are you struggling to understand how to find your customers online and what to say to them?
• Is the lockdown having a negative impact on your business?

If these questions are what you are asking yourself right now, then here are our top 3 suggestions on how to stay connected with your customers

1.     Search Engine Optimisation (SEO) 

Whether your business is normally physical or online, SEO should be a key component of your marketing. Current circumstances make it even more vital to get this right, as there is so many looking for your services. Optimising your site can help you be seen right now! With customers having time to research online, well-thought-out content that answers your customers' pain points and the benefits you deliver with your services through case studies, project testimonials and generally talking about what you do is a must.

2.     Get ahead quickly with Pay-Per-Click (PPC)

Besides boosting your organic results on Google with SEO, the other way of getting discovered online is by using PPC (Pay-Per-Click). This allows your business to jump to the top of the search list, vital right now for any business owner to consider. Customer are still searching for your services so why not make sure yours appears at the top of the list rather than your competitors? The great thing about PPC is that it gives you maximum exposure, but you only pay when someone actually clicks through to your site.

3.    Get Social and have a conversation

Social media is a relatively inexpensive way to connect with your customers, to build your brand, increase sales, and drive website traffic. In this pandemic, every post and ad you run will need to have an added layer of empathy. It is not a business-as-usual situation we find ourselves in, and as such the content you place out there needs to inform your customers about your range of services and how you help solve problems for them. Consistently showing up in conversations via social media, in those topics that your customers are engaged in and with, will help you stand out from your competitors as you are still showing up when most other people have gone "digitally quiet". 

The important thing is to keep your customers and prospects engaged throughout the lockdown, even if they're unable to buy from you. Because, when we come out of lockdown, they're going to remember you for the right reasons.

Take Action Today

If this blog has generated lots of questions about your current marketing and you find yourself wondering where to start, we are offering a free 30-minute telephone conversation.

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If the conversation needs to continue after the free consultation time, we have introduced a new hourly rate marketing advice service whereby you can get marketing advice from one of our experts

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Alternatively, if you would like to understand all marketing options open to you, get in touch with us to learn more about how you can keep your business's continuity during the lockdown.

This article was co-written by:

• Dawn-Louise Kerr, CEO of sm2communicate, a London-based digital marketing agency with social media at its heart. Dawn is also a Digital Marketing Lecturer at the University of Hertfordshire for the digital modules of the Chartered Institute of Marketing
• Saija Mahon, Founder of Mahon Digital an award-winning digital marketing agency located in the UK and Scandinavia. Saija is also a public speaker in industry-relevant conferences, and also an author.