Meet your Team
The Positive, Empowered and Passionate members of SM2Communicate.

Dawn-Louise Kerr
Founder, CEO & CDMO
I'm a passionate and proactive leader of persuasive digital marketing. I formed SM2Communicate back in 2012 as I wanted to bring a fresh approach to marketing. At the core of SM2Communicate's mission lies a commitment to empowering SMEs, enlightening them on the transformative potential of consolidating their digital technologies under one roof for enhanced operational efficiency. Each passing year has witnessed the integration of new skills and the refinement of our capabilities, culminating in a comprehensive suite of digital growth marketing solutions. From strategic planning to seamless execution, we empower clients to navigate the digital landscape with confidence, driving substantial growth for their businesses. We extend our expertise to clientele worldwide, fostering impactful relationships built on trust and results.
"We don't just adapt to the digital age - we thrive in it. We redefine success with a conscience."
Qualifications:
- Fellow of the Chartered Institute of Marketing (FCIM)
- Associate Fellow of the Higher Education Academy (AFHEA)
- Certificate in Digital and Data Driven Marketing (Cert DigM)
- HubSpot Solutions Partner Certified
- HubSpot CMS for Marketeers Certified
- HubSpot Sales Software Certified
- HubSpot Marketing Software Certified
- England Netball Coach and Umpire Qualifications

Tom Kerr
Digital Marketing Assistant
I started at SM2Communicate in 2023 after completing my A levels. I'm currently studying Business at Nottingham Trent University. When not studying I enjoy implementing my learning to support our client's campaigns.
From managing email marketing campaigns to conducting comprehensive market research, I thrive on the diverse challenges of the digital marketing landscape. I ensure that every aspect of our client's brand presence resonates authentically with their audience. From keeping their website fresh with regular updates to curating social media content, I'm dedicated to enhancing their online footprint and fostering meaningful connections with their communities.
"Every day is a new opportunity to learn, grow, and make meaningful connections"
Qualifications:
- Studying: BA (Hons) Business
- HubSpot Email Marketing Certified
- U18 England Touch Rugby - Gold Medalist 2022 & 2023
- U20 England Touch Rugby - Gold Medalist 2024
Our Associates



Our Support Team

Polo
Head of Puurformance
Responsible for analyzing and optimizing key purr-formance indicators (KPIs) across the business enhancing overall productivity and efficiency.